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MINI-COURSE: Facebook Ads Training - Lessons from a Former Facebooker
Mini-Series: Free Lessons!
Welcome to the Course! (1:50)
Brands Built Entirely on Facebook & Instagram - What do They Know? (1:07)
About Me (2:11)
Modern Problems Require Modern Solutions (2:20)
Lookalikes Part 1: Why are Lookalike Audiences So Powerful? (2:19)
COLD Starts: How to Start with No Data, my Cascading Method (9:37)
The "Learning Stage" of Optimization (1:46)
Preventing "Significant Edits" & Learning Resets (3:08)
Lead Ads Part 1: What are They and Who Should Use Them? (4:34)
Lead Ads Part 2: Why Use Lead Ads, and Use Cases. (3:28)
Scaling Ad Spend with Positive ROAS - Part 1 (12:13)
If You're Interested in More... (0:54)
Facebook's Ad Ecosystem
Facebook's Ad Ecosystem and the 10 Year Roadmap (2:20)
Beyond the Facebook Blue App (2:05)
Ads Manager Part 1: Navigation and Reporting (19:25)
Campaign Structures: Evolving From Basic to Advanced (12:50)
The Emergence of Digital Native Companies, Built on Facebook and Instagram (2:43)
Programming the Right Instructions: Campaign Objectives (2:38)
Modern Problems Require Modern Solutions (2:20)
Ad Ecosystem Quiz!
eCommerce, Service, and Information Based Campaign Structures
Conversion Optimization Windows (10:30)
How to WIN the Facebook ad auction
How the Facebook Ad Auction Works (1:58)
The Underlying Auction Formula That Runs EVERYTHING (5:02)
How to Win at the Auction (4:30)
Minimizing Constraints on Delivery (1:13)
Why are Lookalike Audiences So Powerful? (2:19)
Building a Robust Lookalike Targeting Strategy (4:02)
NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager) (8:20)
The "Learning Stage" of Optimization (1:46)
Preventing "Significant Edits" & Learning Resets (3:08)
What Exactly is the Facebook Pixel? Why is it a MUST? (2:51)
Facebook Pixel Implementation Principles (5:45)
Placement Liquidity (Automatic Placements & Asset Customization) (3:16)
Post-Click User Experience (2:49)
Key Takeaways (3:29)
Ad Auction Quiz!
What the Best Advertisers Do
Who are the Best? Why Should We Care What They Do? (2:12)
The Automation Mindset (1:02)
5 Principles to Remember (0:38)
1. Automated Account Structures (3:17)
2. A) Campaign Budget Optimization (3:28)
2. B) Example of Campaign Structure (2:44)
3. A) Bid-Constrained vs Budget-Constrained (2:41)
3. B) Manual Bidding - How Do You Do It? (3:39)
3. C) Manual Bidding - How Does It Actually Work? (4:06)
3. D) Manual Bidding Examples - How to Choose the Right Bid Amount (5:04)
3. E) Advanced Bidding Strategy with LTV Cohorts (2:40)
3. F) Cost Cap vs Bid Cap vs Target Cost Bidding (3:43)
4. Laser Focused on Signal Volume (6:28)
5. Fully Leveraged Targeting Capabilities (4:11)
Key Takeaways (1:47)
What the Best Advertisers Do - Quiz!
How to Build Amazing Ads
The Mobile Attention Span (1:55)
Creative Best Practices and Considerations (2:39)
Stories + Feed Video + Static = Winning Combination (0:55)
Deconstructing Excellent Ads - Part 1 (2:52)
Deconstructing Excellent Ads - Part 2 (2:29)
Deconstructing Excellent Ads - Part 3 (1:55)
Adding Motion to Static Images (Cinemagraphs) (0:59)
The Ad Library - An Incredible Tool No-one Knows About (3:14)
Animoto - My Choice for Building Great Ads (4:52)
Creative Hub Gallery - For Inspiration & Exploring New Formats (1:33)
Native Ads Manager Editor - Quick & Easy Templates (0:56)
Canva - General Design Resource with Templates (1:18)
Key Takeaways (3:26)
How to Build Amazing Ads - Quiz!
Newly Added Content and Advanced Lessons
Lead Ads Part 1: What are Lead Ads & Who Should Use Them (4:34)
Lead Ads Part 2: Why Use Lead Ads? (3:28)
Lead Ads Part 3: Step-by-Step Tutorial (18:05)
Lead Ads Part 4: Best Practices (4:43)
Best Practices for Local Service-Based Businesses
How to Navigate Ads Manager (19:25)
Building Custom Reporting Templates
NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (8:20)
Creating Your First Campaigns
eCommerce Best Practices & Common Issues (30:05)
Dynamic Creative: Super-Easy, Automated Ad Creation (10:35)
Ad Policy Part 1: Policy Compliance (19:26)
Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More (16:55)
Scaling Ad Spend Part 1: Case Study + Prerequisites
Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets
The Audience Overlap Analysis Tool! (11:26)
COLD Starts: How to Start with No Data, the Cascading Method
Dynamic Ads Part 1: Intro, Benefits, and Requirements
Dynamic Ads Part 2: Step-by-Step Tutorial
Video Poll Ad Unit: Quick Tutorial
Conclusion
Congrats on Finishing the Course! (0:30)
What's Next? (1:33)
Preventing "Significant Edits" & Learning Resets
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