Course Curriculum
Mini-Series: Free Lessons!
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Welcome to the Course!
(1:50)
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Brands Built Entirely on Facebook & Instagram - What do They Know?
(1:07)
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About Me
(2:11)
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Modern Problems Require Modern Solutions
(2:20)
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Lookalikes Part 1: Why are Lookalike Audiences So Powerful?
(2:19)
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COLD Starts: How to Start with No Data, my Cascading Method
(9:37)
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The "Learning Stage" of Optimization
(1:46)
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Preventing "Significant Edits" & Learning Resets
(3:08)
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Lead Ads Part 1: What are They and Who Should Use Them?
(4:34)
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Lead Ads Part 2: Why Use Lead Ads, and Use Cases.
(3:28)
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Scaling Ad Spend with Positive ROAS - Part 1
(12:13)
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If You're Interested in More...
(0:54)
Facebook's Ad Ecosystem
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days
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Facebook's Ad Ecosystem and the 10 Year Roadmap
(2:20)
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Beyond the Facebook Blue App
(2:05)
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Ads Manager Part 1: Navigation and Reporting
(19:25)
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Campaign Structures: Evolving From Basic to Advanced
(12:50)
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The Emergence of Digital Native Companies, Built on Facebook and Instagram
(2:43)
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Programming the Right Instructions: Campaign Objectives
(2:38)
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Modern Problems Require Modern Solutions
(2:20)
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Ad Ecosystem Quiz!
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eCommerce, Service, and Information Based Campaign Structures
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Conversion Optimization Windows
(10:30)
How to WIN the Facebook ad auction
Available in
days
days
after you enroll
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How the Facebook Ad Auction Works
(1:58)
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The Underlying Auction Formula That Runs EVERYTHING
(5:02)
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How to Win at the Auction
(4:30)
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Minimizing Constraints on Delivery
(1:13)
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Why are Lookalike Audiences So Powerful?
(2:19)
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Building a Robust Lookalike Targeting Strategy
(4:02)
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NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager)
(8:20)
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The "Learning Stage" of Optimization
(1:46)
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Preventing "Significant Edits" & Learning Resets
(3:08)
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What Exactly is the Facebook Pixel? Why is it a MUST?
(2:51)
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Facebook Pixel Implementation Principles
(5:45)
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Placement Liquidity (Automatic Placements & Asset Customization)
(3:16)
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Post-Click User Experience
(2:49)
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Key Takeaways
(3:29)
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Ad Auction Quiz!
What the Best Advertisers Do
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days
days
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Who are the Best? Why Should We Care What They Do?
(2:12)
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The Automation Mindset
(1:02)
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5 Principles to Remember
(0:38)
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1. Automated Account Structures
(3:17)
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2. A) Campaign Budget Optimization
(3:28)
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2. B) Example of Campaign Structure
(2:44)
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3. A) Bid-Constrained vs Budget-Constrained
(2:41)
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3. B) Manual Bidding - How Do You Do It?
(3:39)
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3. C) Manual Bidding - How Does It Actually Work?
(4:06)
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3. D) Manual Bidding Examples - How to Choose the Right Bid Amount
(5:04)
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3. E) Advanced Bidding Strategy with LTV Cohorts
(2:40)
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3. F) Cost Cap vs Bid Cap vs Target Cost Bidding
(3:43)
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4. Laser Focused on Signal Volume
(6:28)
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5. Fully Leveraged Targeting Capabilities
(4:11)
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Key Takeaways
(1:47)
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What the Best Advertisers Do - Quiz!
How to Build Amazing Ads
Available in
days
days
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The Mobile Attention Span
(1:55)
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Creative Best Practices and Considerations
(2:39)
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Stories + Feed Video + Static = Winning Combination
(0:55)
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Deconstructing Excellent Ads - Part 1
(2:52)
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Deconstructing Excellent Ads - Part 2
(2:29)
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Deconstructing Excellent Ads - Part 3
(1:55)
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Adding Motion to Static Images (Cinemagraphs)
(0:59)
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The Ad Library - An Incredible Tool No-one Knows About
(3:14)
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Animoto - My Choice for Building Great Ads
(4:52)
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Creative Hub Gallery - For Inspiration & Exploring New Formats
(1:33)
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Native Ads Manager Editor - Quick & Easy Templates
(0:56)
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Canva - General Design Resource with Templates
(1:18)
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Key Takeaways
(3:26)
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How to Build Amazing Ads - Quiz!
Newly Added Content and Advanced Lessons
Available in
days
days
after you enroll
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Lead Ads Part 1: What are Lead Ads & Who Should Use Them
(4:34)
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Lead Ads Part 2: Why Use Lead Ads?
(3:28)
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Lead Ads Part 3: Step-by-Step Tutorial
(18:05)
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Lead Ads Part 4: Best Practices
(4:43)
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Best Practices for Local Service-Based Businesses
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How to Navigate Ads Manager
(19:25)
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Building Custom Reporting Templates
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NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences
(8:20)
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Creating Your First Campaigns
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eCommerce Best Practices & Common Issues
(30:05)
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Dynamic Creative: Super-Easy, Automated Ad Creation
(10:35)
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Ad Policy Part 1: Policy Compliance
(19:26)
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Ad Policy Part 2: Preventing Disables, Appeals, Limiting Impact on Business, and More
(16:55)
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Scaling Ad Spend Part 1: Case Study + Prerequisites
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Scaling Ad Spend Part 2: How I Scale, Scaling Tactics, and Leaky Buckets
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The Audience Overlap Analysis Tool!
(11:26)
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COLD Starts: How to Start with No Data, the Cascading Method
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Dynamic Ads Part 1: Intro, Benefits, and Requirements
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Dynamic Ads Part 2: Step-by-Step Tutorial
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Video Poll Ad Unit: Quick Tutorial
Conclusion
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days
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See what other's had to say about the course:
Meet Your Instructor
Khalid is a Facebook ads expert with 6 years experience in Facebook ads, and 3 years spent working at Facebook as a client ads consultant. He was a Global Solutions Partner at Facebook HQ, and before that, a Client Solutions Manager at Facebook Canada.
Khalid has worked with dozens of multinational enterprise clients, hundreds of small/medium companies, and thousands of entrepreneurs/marketers, helping them drive return on investment through Facebook & Instagram ad campaigns. Among others, he's worked with Netflix, eBay, Johnson & Johnson, Coca-Cola, Nestlé, Molson and many early stage startups.
Khalid has launched 5 eCommerce companies on Facebook and Instagram, and launched his own FB ads consultancy.He currently runs a Facebook Marketing consultancy, and a growing eCommerce business, StrawSave.